Big Trouble for Big Solar: Why Local Installers Like SunSent Solar Are the Future
The solar industry is in a shake-up—and not everyone is going to make it through. While some of the biggest names in residential solar are collapsing under the weight of debt, overhead, and shady practices, local solar companies are doing what they’ve always done: showing up, doing honest work, and delivering real value to homeowners.
So what’s happening—and why does it matter now more than ever?
Big Solar's Business Model is a House of Cards
Let’s cut to the chase. Companies like Sunnova, SolarCity, and ADT Solar bet big on aggressive expansion, high-risk debt, and sales-first, service-second strategies. According to a new article from EnergySage, most big solar businesses are “walking on very thin ice,” and that ice is finally cracking.
From SolarCity’s 2016 fall to the recent closures of Pink Energy, Vision Solar, Titan, and SunPower, the message is clear: bigger isn't better—it's riskier.
These companies often rely on complex financing structures that delay payments to installers and leave customers holding the bag. Many outsource sales to commission-only contractors with no real understanding of solar, leading to overpromises, bad installs, and frustrated homeowners.
Small Solar, Stronger Results
By contrast, small and regional solar companies like SunSent Solar are thriving. Why? Because we actually know your name. We're here after the install. And we’re built on doing the job right—not scaling across 30 states or satisfying shareholders.
Industry expert Joe Marhamtati explains it best: “These local companies really care about their customers more than they do about shareholder returns.”
At SunSent, we’re not just another sales office. We're your neighbor, your installer, your ongoing support system.

“There's going to be more people going solar because they'll hear more positive stories about their neighbors going solar. I think a lot of what's held us back is just horror stories in the solar industry—people being scared of the technology, scared of getting ripped off. Once those companies are gone, I think we'll see a booming and thriving industry built on locally operated businesses,” said Marhamtati.
Pre-Tariff Panels Are Going Fast—Here’s Why That Matters
On top of the instability in big solar, there’s another urgent reason to work with a local company right now: the tariffs.
As of April 2025, the U.S. is implementing new tariffs on solar panels imported from Southeast Asia. This means prices across the industry are going up. Big solar companies are scrambling to adapt.
But not SunSent. We stocked up early—so we’ve got pre-tariff panels on hand and ready to go. That means you can still lock in lower pricing while others are just starting to hike theirs.
Why The Solar Tariffs Are a Wake-Up Call for U.S. Energy Independence
The U.S. just announced plans to slap tariffs as high as 3,521% on solar panels coming from Cambodia, Thailand, Malaysia, and Vietnam. That’s not a typo—and it’s not just a niche business issue. It’s a clear signal that the global energy game is shifting, fast.
Here’s what’s really going on: After years of relying on cheap solar imports, mostly from Chinese-backed factories, the U.S. is putting its foot down. The goal? Stop foreign-subsidized panels from flooding the market and give American solar manufacturers a fighting chance. But here’s the catch—it also means higher prices for homeowners who wait too long to go solar.
At the same time, energy experts are sounding the alarm about our over-dependence on fragile supply chains and volatile energy markets. Wars, cyberattacks, climate disasters—these aren’t hypotheticals anymore. They're real threats to how we power our lives.
Why Trust SunSent Solar?
- ✅ Locally owned, locally operated: We know the St. Louis region because we live and work here.
- ✅ No subcontractors: We have our own sales team, installers, electricians, and roofers. You work with us and we're here for you.
- ✅ Pre-tariff inventory: While others are adjusting prices, we’re ready to install with no surprise markups.
- ✅ Honest, education-first approach: We’ll tell you if solar doesn’t make sense for you. Really.
- ✅ No vanishing acts: Need support five years from now? You’ll know exactly who to call.
Bottom Line
The solar industry is evolving—and not every company is built to last. The flashy sales tactics and coast-to-coast logos might be impressive, but when the panels are on your roof and the support line goes dead, you’ll wish you had gone local.
Choose stability. Choose integrity. Choose SunSent Solar.
👉 Get started today while pre-tariff pricing lasts. Because going solar should be simple, smart, and safe—not a gamble.








